Come join the celebration!

Please download and submit the Food Vendor Package to be considered for a spot at this year’s Kool-Aid Days Festival.

Food Vendor Packet


The annual Kool-Aid Days will be the 2nd full weekend of August in Hastings, NE. The Kool-Aid Days festival was started to honor Edwin Perkins who invented the popular drink in 1927.

Kool-Aid Days is held in downtown Hastings for Saturday events from 10 am to 4 pm. We then move the party to Brickyard Park for an evening concert and fireworks.

Food vendors are invited to be a part of the activities on Saturday from 10 am to 4 pm near the Hastings City Auditorium. You will be located near the World’s Largest Kool-Aid Stand, the giant inflatables and the Main Stage. Thousands of young and old Kool-Aid fans will be present.

Food Vendors may also choose to follow the fun to Brickyard Park from 6-10 pm.

We have continued to expand our marketing efforts through regional advertising in magazines, newspapers, radio and television. NTV will be providing on-air exposure in advance of the festival. There will be advertising through brochures and post cards distributed across Nebraska. Digital billboards will be seen in Lincoln, Omaha, Kearney and North Platte. This is all in addition to our strong web presence and social media outlets.

Food vendors are also invited to set up Sunday during the festival at Lake Hastings between 12-3pm. There will be a 5K Run/Walk at 9 am, and the Kool-Aid Kardboard Boat Races at 2 pm.

Preference will be given to vendors who have participated with us in past Kool-Aid Days. Please fill out the application form and release form and mail it to the address on the form by July 1st. Be sure to include your registration fees with the application. If you have any questions, call us at 402-461-8405 or email

*The City of Hastings is reinstating the city occupation tax from food vendors. This $40 fee must be paid before July 15th to the City of Hastings.*